Wednesday, February 20, 2008

How to Be a Total Nutjob and A Complete Success Simultaneously


Michael Ball, CEO and Creative Director of Rock and Republic, a high end luxury lifestyle fashion label, is a total nutjob. But if he's a nutjob, then I want to be a nutjob too.

Ball is known for his crazy antics (he once had Victoria Beckham, who guest designed a line of denim for R&R, escorted out of a fashion show), ridiculous personality (claims to have four girlfriends at once), and extravagant spending (R&R has a ridiculous budget). In the media, you either love him, or you hate him. But whether you love him or hate him, you have to admit that he is a stud. His vision is unlike any other in the fashion business right now.

Rock and Republic turns a major profit after being alive for only five short years. Other luxe denim companies that rival R&R such as Seven, or Citizens of Humanity, have several years on Rock and Republic. Ball was able to put together a team of amazing, young, innovative PR professionals to launch the brand, and they have found billions of dollars of success.

However, if you take the time (and it might take awhile) to break down all of Ball's antics and BS behavior, he really has a heart of gold. Ball created a sector of the company entitled "Rock the Cure" where 100% of the profits turned from events in that sector are donated to charity. Ball developed this after realizing what a rip off most celebrity charity events are, usually only donating between 5 and 10% of the profits. Several charities and organizations have awarded Michael for his approach to community service, and he hopes to turn the industry upside down and make giving back the hot new thing. As he likes to say, giving back ROCKS.

Isn't that thought provoking? Ball is thought to be one of the most courageous CEO's to donate so much to charity - most even go so far as to say it's stupid. I think it ROCKS to see somebody who cares enough to try to make a REAL difference rather than just half-ass slap their name on a foundation that doesn't really do any good. What do you think??

Currently Ball's biggest pride and joy outside of his Fall 2008 collection which he just showed in NYC lies with his endorsement of a cycling team, which just embarked on the Tour of California. Follow the team here.

Rock and Republic and its enthusiastic and often minsinterpreted CEO are definitely going to continue to be a top brand, mostly due to Ball's creative and wayyyy outside the box (sometimes a little TOO far outside the box) thinking. Ball is larger than life. Lots to come for this young, sexy company.

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